YP.Com Increases Traffic by providing Yellow Page Search for MyCity.com
Mesa, Arizona – (Business Wire)August 23, 2005
YP Corp. (OTCBB: YPNT), a leading provider of Internet-based Yellow Pages services, and MY CITY jointly announced today that they have reached an agreement for YP.Com to provide yellow page search for MyCity.com, which is owned and managed by parent company MY CITY.
Visitors to MyCity.com sites will be able to search for yellow pages listings via the fast and accurate YP.Com search engine.
“This is a tremendous opportunity to enhance the functionality of our sites such as MyCity.com by providing integrated yellow pages search,” said Ms. Lalé Welsh, Executive Vice President of Search and Marketing for My City. “Since MyCity.com is a portal created to provide local information for its users, by integrating YP search results, our customers receive the search results they want at the local level. It was a natural fit.”
Peter Bergmann, President/CEO of YP Corp, called attention to the mutual value that the two companies bring to the table.
“This arrangement enhances value to both of our organizations. Our providing search for MyCity.com makes perfect sense for both organizations. MyCity.com, with its unique local focus, gets the benefits of YP.Com’s large database and easy integration ... and our preferred listings benefit from the broader distribution. It’s a true win/win!”
The companies anticipate integrating the YP.Com feed into MyCity.com within the next 60 days with additional My City sites following thereafter.
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