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Los Angeles-based online marketing and advertising agency, MY CITY AGENCY, continues to thrive in an environment littered with dot-bomb casualties. Founded in 1998 with the goal of helping companies increase their revenue through effective Internet advertising; MY CITY AGENCY now serves nearly 5000 business clients, including Fortune 500 companies. In addition, MY CITY AGENCY manages over five million unique visitors monthly, through its network of owned or managed sites. Over the past year the company has tripled its revenue and doubled it's staff. It's wholly owned portal, 411web.com, has been named one of 103 Best Sites on the Web by Newsweek magazine's "e-life." Bob Friedenthal, founder and president of MY CITY AGENCY, attributes the company's success-at least in part-to its adherence to a standard business model. "We approach the company as any business person would. MY CITY AGENCY provides quality service at a fair price with a reasonable profit margin," he explains. From its initial concept, MY CITY AGENCY has flourished into a full-service online marketing and advertising agency, providing clients with all the tools and advertising exposure needed to effectively use the Internet to sell their products and services.
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